Privacy Policy
GC PROYECTOS, S.A.
Last updated: May 2026
GC PROYECTOS, S.A. ("the Company," "we," or "our") recognizes the importance of protecting the privacy and personal information of individuals who interact with our websites, landing pages, digital campaigns, contact forms, social media platforms, and other platforms related to our services and commercial activities. This Privacy Policy describes how we collect, use, store, protect, and share personal information in connection with the promotion of real estate projects and investment opportunities in Guatemala, particularly with respect to users interested in acquiring, investing in, or receiving information about real estate, real estate developments, and investment projects.
By accessing, browsing, or using any of our digital platforms, or by voluntarily providing personal information through forms, messages, or any other means of contact, you acknowledge that you have read and accepted the terms of this Privacy Policy.
The Company may collect information that you choose to provide directly, including your name, email address, phone number, country or city of residence, preferred language, interests related to real estate opportunities, estimated budget, investment preferences, or any other information you choose to share when requesting information about projects promoted by the Company or by third parties related to our commercial activities.
Additionally, when you interact with our digital platforms, certain information may be collected automatically through technological and digital analytics tools. Such information may include IP address, device identifiers, approximate geolocation information, browser type, operating system, pages visited, browsing times, interaction with advertisements, browsing behavior, clicks, conversions, and other information related to the use of our platforms and commercial campaigns.
With the goal of improving our services and optimizing advertising and commercial campaigns, the Company and certain authorized third parties may use cookies, pixels, SDKs, tags, web beacons, and similar technologies to collect information related to browsing behavior, ad interaction, on-site activity, user preferences, campaign performance, and advertising effectiveness. These technologies may be used for analytics, content personalization, conversion measurement, remarketing, advertising audience creation, and optimization of digital campaigns conducted through platforms such as Meta, Facebook, Instagram, Google, or other third-party advertising platforms.
Certain third parties may collect information directly from your browser or device in accordance with their own privacy policies and terms of service. The Company does not control the independent practices implemented by such third parties. You may configure your browser to reject certain cookies or limit certain tracking mechanisms; however, some site features or functionalities may be affected as a result.
The information collected may be used to contact users interested in real estate and/or investment projects, respond to information requests, coordinate calls or meetings, provide commercial follow-up, share information about properties or developments, evaluate profiles of potential clients, manage advertising campaigns, improve our services, develop internal metrics, optimize commercial strategies, and fulfill applicable legal or regulatory obligations.
By voluntarily providing your personal information through forms, landing pages, digital advertisements, social media platforms, messaging tools, or any other channel related to the Company, you expressly authorize the Company and, where applicable, its commercial partners and related real estate developers, to contact you for commercial, promotional, advertising, or informational purposes related to real estate and/or investment projects, investment opportunities, or services connected to the real estate sector in Guatemala.
Such communications may be conducted via telephone calls, email, WhatsApp, SMS, messaging platforms, social media, or other electronic means of communication. You acknowledge that certain communications may be carried out using automated tools, CRM platforms, commercial automation systems, or interaction tracking technologies commonly used in digital marketing and lead generation activities.
By providing your phone number, you authorize the Company and/or its commercial partners to contact you via calls, text messages, WhatsApp, or other electronic communications related to real estate and investment opportunities and commercial activities connected to the services promoted by the Company. Standard message and data rates may apply according to the plan you have with your mobile service provider.
Consent granted may be revoked at any time by submitting a request through the contact channels indicated in this Policy or by following the opt-out instructions included in the relevant communications. Granting consent to receive commercial communications does not constitute a mandatory condition for acquiring goods, services, or participating in real estate and/or investment opportunities promoted by the Company.
The Company may share personal information with real estate developers, brokers, agents, commercial advisors, technology providers, CRM platforms, hosting providers, marketing automation platforms, digital advertising agencies, analytics providers, and other third parties that reasonably collaborate in the provision of services, campaigns, or commercial activities related to real estate and/or investment opportunities promoted by the Company. The Company does not sell users' personal information to third parties as an independent commercial activity. However, certain information may be shared with commercial partners, real estate developers, technology providers, advertising platforms, financial institutions, and service providers related to the purposes described in this Policy.
Due to the international nature of our commercial operations and technological tools, personal information collected may be stored, transferred, or processed outside of Guatemala, including in the United States or other jurisdictions where our technology providers, advertising platforms, or commercial partners operate. By providing your information, you acknowledge and consent to such international data transfers.
The Company seeks to implement reasonable privacy, information security, and data protection standards consistent with internationally recognized commercial practices, including certain practices commonly used in digital platforms and commercial activities directed at users located in the United States. However, the Company does not guarantee that its services, platforms, or commercial activities are subject exclusively to any specific regulatory framework other than as expressly stated in this Policy.
The Company does not request, require, or intend to collect information related to immigration status, migratory eligibility, immigration proceedings, Social Security Numbers (SSN), ITINs, or other sensitive categories of personal information. The commercial activities conducted by the Company are not directed at evaluating, verifying, profiling, or determining the immigration status of any user.
The Company implements reasonable administrative, technical, and organizational measures designed to protect personal information against loss, unauthorized access, alteration, improper disclosure, or destruction. However, due to the inherent nature of the internet and technological systems, no transmission or storage system can guarantee absolute security, and therefore the Company does not guarantee that information will be entirely free from risks associated with unauthorized access, technological vulnerabilities, or events beyond our reasonable control.
Our digital platforms may contain links or references to third-party websites, platforms, or services. The Company does not control and assumes no responsibility for the privacy practices, content, security, or information handling implemented by such third parties, and we recommend reviewing their respective policies before providing personal information.
Some browsers and devices may incorporate "Do Not Track" features or similar privacy preference mechanisms. Due to the absence of uniform standards applicable to such signals, our platforms may not automatically respond to all "Do Not Track" requests.
Depending on the jurisdiction from which the user accesses our platforms, certain additional rights related to privacy and personal data protection may be applicable under specific local legislation. The Company will make commercially reasonable efforts to address legitimate requests for access, updating, correction, deletion, or objection related to personal information, in accordance with applicable law and the nature of the activities conducted by the Company.
Personal information will be retained only for as long as reasonably necessary to fulfill the purposes described in this Policy, comply with legal requirements, maintain legitimate commercial records, resolve disputes, or enforce our rights and legitimate interests. Thereafter, information may be deleted, anonymized, or archived in accordance with internal data retention policies.
The Company may disclose personal information when required by law, by competent judicial, administrative, or regulatory authorities, or when reasonably necessary to protect our rights, prevent fraud, support investigations, enforce our terms and conditions, or respond to legal claims.
The use of our platforms, submission of forms, or provision of personal information does not constitute a contractual offer, guarantee of eligibility, legal, tax, financial, or immigration advice, nor does it imply any obligation to enter into real estate or investment transactions. Any real estate and/or investment negotiation or transaction will be subject to independent processes of validation, documentation, regulatory compliance, and availability.
This Policy may be modified or updated periodically to reflect regulatory, technological, commercial, or operational changes. Any modifications will be published in this same section with the corresponding date of last update indicated. Continued use of our platforms following such modifications will constitute acceptance of the updated version of this Policy.
This Privacy Policy shall be governed by and construed in accordance with the laws of the Republic of Guatemala. However, the Company acknowledges that certain digital, commercial, or advertising activities conducted through international technology platforms may be subject to regulatory provisions or privacy standards applicable in other jurisdictions, particularly with respect to users located outside of Guatemala.
For any inquiries related to privacy, personal data protection, or the exercise of rights related to your information, you may contact us at:
GC PROYECTOS, S.A.
Address: 16 street 0-55 zone 10. International Tower Building. Guatemala City.
dataprivacy@xxxxxx
Phone: